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IS NIKON TAKING OVER?

Good morning, friends. We’ve got lots of good stuff to share today: Amelia Dimoldenberg hosting the SNL50 livestream, rumored Canon cameras, made-in-USA goods, a video on how to actually stay warm in winter, and even a KITH x VANS drop. But the headliner of it all? Nikon.

While this camera icon was the butt of most jokes during the mirrorless revolution, Nikon has launched an extraordinary comeback in recent years. Not only have they dramatically improved their Z-series cameras and lenses, they also made huge waves when they acquired RED in the spring of 2024. Less than one year later, we’re seeing the first fruits of that acquisition in the form of a Z-mount Raptor and Komodo.

The best part? Most of the upgrades that the Z-mount has enabled RED to implement will also result in upgrades for current RED owners. That’s what Michael Scott would call a win-win-win.

Without further ado; dive in, get lost, and enjoy.

THE RUNDOWN:

1. IS NIKON TAKING OVER?

2. PULSE CHECK

3. OFF-SCRIPT

4. IT’S SO HARD…*

PULSE CHECK

Pulse Check is our way of keeping a finger on the heartbeat of the creative industry. Everything from breaking news to announcements or videos that might have slipped under the radar, this curated list will keep you in the know.

• The first Z-mount RED cameras are here, with big upgrades in tow.

• Nikon’s new 35mm f/1.2 lens is stunning; is it worth the price tag and weight?

• The new OM-3 from Olympus boasts excellent image quality for the size, but does the price miss the mark?

• Canon’s Powershot V1 touts some powerful rumored specs ahead of its hopeful official March announcement.

• UK filmmaker Mark Waters launched a second YouTube channel to test new ideas and grow from scratch in 2025.

• LA-based creators Dylan Bradshaw & Nate Norell won the Doritos Super Bowl competition and premiered their commercial during the big game.

OFF-SCRIPT

Every now and then, it feels good to get lost down a few rabbit holes. Off-Script is our catch-all for exactly that; a random assortment of objects, products, music, books, tools, and inspiration we’re finding in our day-to-day.

• This made-in-USA tool roll is perfect for analog artists and EDC enthusiasts.

• Temperatures are dipping into the negatives here in Chicago; here are some tips on how to actually stay warm.

• KITH dropped an exclusive pair of VANS with a Vibram sole.

• YouTuber Amelia Dimoldenberg flew the coop and hosted the SNL50 livestream, further cementing creators in mainstream media.

IT’S SO HARD…*

*To say goodbye. But hey, now that we’re in the rhythm of weekly sends, it’s not as hard as it used to be. If you liked it issue 013, please share it with a friend below. And if you loved it, consider scrolling down a little further to see how you can help support our work, at no extra cost to you.

We’ll see you soon.

Written & Directed by

Levi Tijerina & Steven Schultz

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